How to create a landing page in 13 easy steps

Ask any marketer and they’ll tell you: the first crucial step in establishing a professional online presence is having a great website. But if you really want to generate leads, referrals and sales – a killer landing page (a.k.a. ‘LP’) is the answer. Luckily, the Wix landing page builder is here to help with completely customizable free landing page templates.

What is a landing page?

A landing page is a standalone web page created specifically for marketing or advertising campaigns. It’s where a visitor "ands after they click on a link in an email, social media post or an ad. Unlike other web pages, with many goals, a landing page is designed with a single focus or call to action (CTA). This could be signing up for a newsletter, downloading a resource or making a purchase. This is because the goal of a landing page is to increase conversion rates by eliminating distractions, guiding visitors toward the intended action.

How to create a powerful landing page in 13 steps

Ready to bring your ideas to life with a high-converting landing page? Launching a product, collecting leads or building brand awareness all starts with a landing page that grabs attention and drives action. Follow these simple steps to create a page that looks great and delivers results.

1. Define your landing page goal

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3. Choose the best platform

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5. Select the perfect template

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7. Craft a headline that grabs attention

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9. Write copy that converts

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11. Design for simplicity

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13. Create irresistible action-driven CTAs

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15. Use visuals strategically

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17. Add social proof

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19. Optimize for mobile

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21. Track performance and measure

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23. Test and optimize

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25. Promote your landing page

    
    
    
    

01. Define your landing page goal

What do you want visitors to do when they arrive? Signing up for a newsletter, making a purchase or downloading an ebook—having a focused goal helps shape your design and messaging. The more specific you are, the easier it is to create copy and visuals that drive action. For example, if you're aiming for webinar registrations, your call-to-action should highlight the benefits of attending.

Understanding your visitors' journey is just as important. By identifying their pain points or needs, you can present your offer as the solution. This clarity in purpose not only shapes your content but also ensures your landing page aligns with what your audience expects, making it easier for them to take action.

02. Choose the best platform

If you know your way around code, you can create a landing page with HTML and CSS for full control over the design. If you want something faster and simpler, platforms like Wix offer great-looking templates that are easy to use. These tools save you time, so you can focus on your content instead of worrying about the technical stuff.

Don’t forget to pair your landing page with a strong domain name that represents your brand and makes it easy for people to find you. Choose a platform that fits your skills and the features you need to get the best results.

03. Select the perfect landing page template

Templates save time and make your page look professional but not all templates are the same. Choose one that suits your goal and audience. For example, if you’re promoting a product, go for a landing page template that clearly highlights images and features. Templates for lead generation often include fields for email sign-ups so picking one designed for your purpose will make things easier.

Once you’ve chosen a template, customize it to stand out. You don’t want your landing page looking like everyone else’s so adjust fonts, colors and images to match your brand. Even with a pre-designed template, adding personal touches helps your page connect better with your audience and support your marketing strategy.

Alternatively, you can test drive some of the best AI landing page builders for fresh designs and conversion-optimized copy.

04. Craft a headline that grabs attention

Your headline is the first thing visitors see, so it needs to grab attention and be clear. Share the value of your offer in a way that’s specific and easy to understand. Instead of something generic like “Welcome to Our Website,” try a benefit-driven approach like “Double Your Leads with Our Free Tool.” It quickly shows what visitors gain by staying on the page. Keep your headline bold, simple and easy to read for a strong first impression.

Adding urgency or exclusivity can make your headline even more effective. Phrases like “Limited Time Offer” or “Only 24 Spots Left” encourage visitors to act fast. Pair your headline with a subheadline that supports your message and offers just enough detail to keep readers interested without overwhelming them.

05. Write copy that converts: focus on benefits

When writing landing page copy, focus on how your offer benefits your audience instead of just listing features. For example, instead of saying “Our product is easy to use,” try “Get started in minutes without any training.” Or instead of “We offer fast delivery,” go with “Receive your order in as little as 24 hours.”

Keep it short and easy to skim by using short paragraphs or bullet points. Most visitors skim landing pages, so make sure your main message is clear and stands out. Show how your product solves a problem, why it’s worth their time and what they should do next. And finally, use clear calls-to-action to drive clicks and get conversions.